All Items 70% OFF 

Makeup, Simplified

A collection of effortless, versatile, 

and skin-first essentials.

Shop By Collection

Better Beauty

The world doesn't need more beauty products. It needs better beauty products.

Clean Slate

No phthalates, sulfates, parabens, PEGs, EDTA, or BPA. Because clean beauty is a no brainer.

High Performance

The makeup equivalent of a swiss army knife. Easy, cool, multi-purpose products.

From Bobbi

It began with the need to create formulas for her own kit.

The Glow That Could

Only Come From An Expert

Get Bobbi’s reimagined Silky Highlighting Powder 

and more exclusives in her new kit.

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Olesia’s Chic,

 Effortless Look

Deja's Simple 

Smokey Eye

Mollye's Monochromatic Look

Adelina’s Soft 

Sophistication